Before we talk about mindset, identity, or autonomy, I want to be clear:

We will first build a Weight Loss Philosophy.

This is the practical, foundational work:

Learning how nutrition actually works

Understanding energy balance

Building sustainable eating habits

Moving your body in ways that fit your life

Setting realistic goals and building routines around them

This is the simple side of coaching.
You already know the basics:
eat better, move more, be consistent.

That’s not why you hire a coach.

Men don’t struggle because they don’t know what to do.
They struggle because they can’t stick to it, don’t believe in themselves, or fall into the same patterns over and over again.

Flexible Nutrition & Real-World Support

Some coaches will shut down any idea that doesn’t fit their system.
I don’t coach like that.

If you want to try something like Keto, 23:1 intermittent fasting, carnivore, or any extreme diet…

even if I disagree with it, my job is not to send you away to do it alone.

My job is to support you, educate you, and guide you safely through the process.

Because here’s the truth:

During my own journey, I tried things that most coaches would call “wrong.”
I did them anyway — and some of them worked.
I wouldn’t necessarily recommend them now…

but a good coach could have helped me adjust things

to make them safer, smarter, and more effective.

That’s what I do for you.

If there’s something you desperately want to try

we do it together, not in secret or alone.

We:

Set clear expectations

Agree on safety boundaries

Define both objective success markers (weight, body measurements, performance)

And subjective markers (energy, sleep, stress, hunger signals, mood)

Review progress photos

Adjust the plan if needed

And hold real accountability along the way

Extreme approaches aren’t automatically wrong — they’re just tools.

OMAD, IF, Keto, Paleo etc.

(and they all promote the reduction of ultra processed, hyper-palatable, hyper-calorific, bullshit "food")

My job is to help you understand them, use them wisely, and transition toward something more sustainable when the time is right.

This is client-centred coaching.

That’s where my deeper coaching philosophy comes in —
and it’s built on three pillars:

🌱 Pillar 1 — Autonomy

Most programs create dependence.
Mine builds independence.

I don’t want you relying on me forever.
I want you to become the kind of man who can:

Trust himself

Build routines without force or shame

Coach himself long after we stop working together

Autonomy isn’t just a principle —
It’s how I transformed my own life.

💬 Pillar 2 — Motivational Interviewing (MI)

This is the engine behind every breakthrough.

What I say counts for one point.
What you hear yourself say counts for 1,000.

I don’t lecture.
I don’t guilt.
I don’t shame.

Instead, I help you:

Understand your own motivations

Uncover the reasons you want to change

Recognise your strengths

Build confidence through your own words

Change lasts when it comes from within you —
not pressure from someone else.

🪵 Pillar 3 — Identity & Capability

Weight loss isn’t just about calories.
It’s about who you become.

You don’t just lose weight —
you become the type of man who:

Follows through

Values his health

Shows up even without motivation

Builds discipline without punishment

Sees himself as capable, strong, and worthy

When your identity shifts, your habits follow.
This is how we build results that last years, not weeks.

⭐ In Summary

Yes — we’ll work on the fundamentals:
nutrition, training, habits, and goals.

But the real transformation comes from:

autonomy, self-belief, identity, and a mindset that supports long-term change.