STOP STARTING
OVER.
I lost 85kg on my own, the long way. Now I coach men through it properly, so it doesn’t take you seven years of trial and error to get there.
Intake is open right now, but I limit how many people I work with so each one gets proper attention.
IF THIS SOUNDS LIKE YOU
You don’t need another diet. You need a system you can actually stick to.
- Every Monday starts with good intentions.
- You know exactly what you should be doing.
- You've lost weight before, then watched it come back.
- You keep telling yourself you'll get serious next week.
- You're tired of feeling like you're constantly starting from zero.
If that sounds familiar, you’re exactly who I work with.
Book Your Free CallSAM’S STORY
I’ve been exactly where you are.
Nobody coached me through it. I did it on my own, the long way. Here’s how it went.
01
165kg
Smoking 20 a day. 10+ pints a night at the weekend. Home from work every day with about £25 of junk food: Subway, ice cream, McDonald's, crisps, Irn Bru.
02
Taking control
I started counting calories and taking accountability for what I ate. No quick fix, just owning it.
03
Couch to 5K
I couldn't run for a minute, so I started with fifteen seconds at a time.
04
White collar boxing
I signed up for a white collar boxing fight and started training regularly.
05
Marathons
Running turned into marathons. 9 so far.
06
Travelling
I finally came out to Thailand to travel, no longer scared of collapsing a hostel bed.
07
Muay Thai
I started Muay Thai, fought 9 times and trained with the best in the world at Phuket Fight Club.
08
HYROX
4 HYROX races.
09
Ultras
3 ultramarathons so far, with two 100Ks planned: Chiang Mai in December 2026 and Hong Kong in January 2027.
10
Helping others break free
Now I help men in the situation I was in break free. I'm Precision Nutrition L1/L2 and ACE PT qualified, and I coach the way I wish someone had been there for me.
“Being big felt like my eye colour. Just a fact about me that nobody could change.”Book Your Free Call
THE TRANSFORMATION
The goal isn’t just to lose weight. It’s to become someone who knows how to keep it off.
BEFORE
- Constantly restarting
- No real structure
- Confused about what to actually eat
- Training on and off, never consistent
- Guilty after every slip up
- Weight going up and down for years
AFTER
- A nutrition system built around your actual life
- Training that survives a bad week
- Real consistency, not motivation
- Someone in your corner who notices when you slip
- Confidence you didn't have to fake
- Skills you keep long after coaching ends
HOW COACHING WORKS
A simple, proven three-step process.
Understand
A proper assessment, not a form you fill in and forget. Where you're at, what's actually stopped you before, and what your life really looks like week to week.
Build
A personalised nutrition and training system built around your job, your schedule, your equipment. Not a plan copied from someone else's life.
Sustain
Weekly calls, daily WhatsApp support, and the identity work that means the habits are still there long after the six months end.
WHAT YOU GET
Everything built around actually keeping the weight off.
Personalised Training Plan
Built around your life, your equipment, and your actual schedule.
Nutrition Guidance
A clear, flexible structure, not a rigid diet you'll bin in three weeks.
Regular Check-ins
Weekly calls to stay on track and adjust as your life changes.
Accountability
Someone who actually notices when you start slipping, and says something.
Progress Tracking
What's actually changing, beyond just a number on the scale.
Habit Development
The routines that make results last after coaching ends, not just during it.
Adjustments Based on Progress
Your plan evolves as your body, your job and your life change.
Direct Coaching Support
WhatsApp access to someone who's actually been where you are.
WHAT HAPPENS WHEN YOU BOOK
No pressure. Just a proper conversation.
Answer a few quick questions
A few honest questions, two minutes, read personally by me, not a bot.
Pick a time straight away
Once you’ve answered, you book your free consultation call in the same flow. No waiting to hear back.
We talk it through
A free, real conversation about whether I can actually help you. If it’s not a fit for whatever reason, I’ll be honest with you and point you in the right direction myself.
WHO THIS IS FOR
Let’s make sure we’re a fit.
This is for you if:
- You've tried to lose weight before
- You're tired of constantly starting again
- You want something sustainable, not another 12-week sprint
- You're ready to take responsibility for your own progress
- You want real structure and real accountability
- You're willing to actually commit to the process
This is not for you if:
- You're looking for a quick fix
- You want extreme results in a few weeks
- You're not willing to change how you actually live
- You expect someone else to do the work for you
QUESTIONS
Before you book.
How much does it cost?+
It's a six month programme, paid once, not a monthly subscription. I go through the exact investment and how payment works on your call once we've actually talked and I know it's a genuine fit, not before.
What if I just end up quitting again, like before?+
That fear is honestly one of the best reasons to do this, not a reason to avoid it. You don't need more willpower, you need someone checking in every week so a slip doesn't quietly turn into quitting. That's the entire job.
I've tried before and failed, what's actually different this time?+
Most attempts fail from no structure and no one noticing when things slip, not from a lack of knowledge. You get a plan built around your actual life, a weekly call, and daily WhatsApp support, so the moment it starts going wrong, someone catches it.
How much time does this actually take each week?+
It flexes around your job and your schedule. We talk about what's realistic for you specifically on the call, this isn't a plan built for someone with two free hours and no stress.
Is this online only, or in person?+
Fully online. Weekly video calls, daily WhatsApp support, training and nutrition delivered through an app. Built for people with demanding jobs who can't get to a gym at a set time every day.
Ready to stop starting over?
You don’t need another Monday. You need a plan you can actually stick to.
Book Your Free CallEvery call is with me personally. Intake is open right now, but I keep numbers small so I can work closely with everyone I coach.